Forrester “Wave” for Predictive Analytics

Last week, Forrester published its 2015 “Wave” report for Big Data Predictive Analytics Solutions.  You can pay $2,495 and buy it directly from Forrester (here), or you can get the same report for free from SAS (here).

The report is inaptly named, as it commingles software that scales to Big Data (such as Alpine Chorus) with software that does not scale (such as Dell Statistica.)  Nor does Big Data capability appear to impact the ratings; otherwise Alpine and Oracle would have scored higher than they did, and SAP would have scored lower.  IBM SPSS alone does not scale without Netezza or BigInsights; SAS only scales if you add one of its distributed in-memory back ends.  These products aren’t listed among the evaluated software components.

Also, Forrester seriously needs to hire an editor.  Alteryx does not currently offer software branded as “Alteryx Analytics”, nor does SAS currently offer a bundle called the “SAS Analytics Suite.”

Forrester previously published this wave in 2013; key changes since then:

  • Among the Leaders, IBM edged past SAS for the top rating.
  • SAP’s rating did not change but its brand presence improved considerably, which demonstrates the uselessness of brand presence as a measure of value.
  • Oracle showed up at the beauty show this time, and improved its position slightly.
  • Statistica’s rating did not change, but its brand presence improved due to the acquisition by Dell.  (See SAP, above).  Shockingly, the addition of “Toad Data Point” to the Dell/Statistica solution did not move the needle.
  • Angoss improved its ratings and brand strength slightly.
  • TIBCO and Salford switched their analyst relations budgets from Forrester to Gartner and are gone from this report.
  • KXEN and Revolution Analytics are also gone due to acquisitions.  Interestingly, the addition of KXEN to SAP had no impact on SAP’s ratings, thus demonstrating that two plus zero is still two.
  • RapidMiner, Alteryx, FICO, Alpine, KNIME and Predixion are all new to the report.

Gartner issued its “Magic Quadrant” back in February; the comparisons are interesting:

  • KNIME is a “leader” in Gartner’s view, while Forrester considers the product to be decidedly mediocre.  Seems to me that Forrester has it about right.
  • Oracle did not participate in the Gartner MQ.
  • RapidMiner, a “leader” in the Gartner MQ, scores very well on Forrester’s “Current Offering” axis, but less well on “Strategy.”   This strikes me as a good way for Forrester to sell strategy consulting.
  • Microsoft and Alpine landed in Gartner’s Visionary quadrant but scored relatively low in Forrester’s assessment.  Both vendors have appealing strategies, and need to roll up their sleeves to deliver.
  • Predixion trails the pack in both reports.  Reminds me of high school gym class.

Forrester’s methodology places more weight on the currently available software, while Gartner places more emphasis on the vendor’s “vision.”  Vision is certainly important to consider when selecting a software vendor, but leadership tends to be self-sustaining; today’s category leaders are likely to be tomorrow’s category leaders, except when markets are disrupted — in which case analysts are rarely able to pick winners.

Gartner Advanced Analytics Magic Quadrant 2015

Gartner’s latest Magic Quadrant for Advanced Analytics is out; for reference, the 2014 report is here; analysis from Doug Henschen here.  Key changes from last year:

  • Revolution Analytics moves from Visionary to Niche
  • Alpine and Microsoft move from Niche to Visionary
  • Oracle, Actuate and Megaputer drop out of the analysis
Gartner 2015 Magic Quadrant, Advanced Analytics
Gartner 2015 Magic Quadrant, Advanced Analytics

Gartner changed its evaluation criteria this year to reflect only “native” (e.g. proprietary) functionality; as a result, Revolution Analytics dropped from Visionary to Niche.   Other vendors, it seems, complained to Gartner that the old criteria were “unfair” to those who don’t leverage open source functionality.  If Gartner applies this same reasoning to other categories, it will have to drop coverage of Hortonworks and evaluate Cloudera solely on the basis of Impala.  🙂

Interestingly, Gartner’s decision to ignore open source functionality did not impact its evaluation of open source vendors RapidMiner and KNIME.

Based on modest product enhancements from Version 4.0 to Version 5.0, Alpine jumped from Niche to Visionary.   Gartner’s inclusion criteria for the category mandate that “a vendor must offer advanced analytics functionality as a stand-alone product…”; this appears to exclude Alpine, which runs in Pivotal Greenplum database (*).  Gartner’s criteria are flexible, however, and I’m sure it’s purely coincidental that Gartner analyst Gareth Herschel flacks for Alpine.

(*) Yes, I know — Alpine supports other databases and Hadoop as well.   The number of Alpine customers who use it in anything other than Pivotal can meet in Starbucks at one of the little tables in the back.

Gartner notes that Alpine “still lacks depth of functionality. Several model techniques are either absent or not fully developed within its tool.”  Well, yes, that does seem important.   Alpine’s promotion to Visionary appears to rest on its Chorus collaboration capability (originally developed by Greenplum).  It seems, however, that customers don’t actually use Chorus very much; as Gartner notes, “adoption is currently slow and the effort to boost it may divert Alpine’s resources away from the core product.”

Microsoft’s reclassification from Niche to Visionary rests purely on the basis of Azure Machine Learning (AML), a product still in beta at the time of the evaluation.  Hardly anyone uses MSFT’s “other” offering for analytics (SQL Server Analytic Services, or SSAS), apparently for good reason:

  • “The 2014 edition of SSAS lacks breadth, depth and usability, in comparison with the Leaders’ offerings.”
  • “Microsoft received low scores from SSAS customers for its willingness to incorporate their feedback into future versions of the product.”
  • “SSAS is a low-performing product (with poor features, little data exploration and questionable usability.”

On paper, AML is an attractive product, though it maxes out at 10GB of data; however, it seems optimistic to rate Microsoft as “Visionary” purely on the basis of a beta product.  “Visionary” is a stretch in any case — analytic software that runs exclusively in the cloud is by definition a niche product, as it appeals only to a certain segment of the market.  AML’s most attractive capabilities are its ability to run Python and R — and, as we noted above — these no longer carry any weight with Gartner.

Dropping Actuate and Megaputer from the MQ simply recognizes the obvious.  It’s not clear why these vendors were included last year in the first place.

It appears that Oracle chose not to participate in the MQ this year.  Analytics that run in a single database platform are by definition niche products — you can’t use Oracle Advanced Analytics if you don’t have Oracle Database, and few customers will choose Oracle Database because it has Oracle Advanced Analytics.