Tag Archives: Business Practices

How to Optimize Your Marketing Spend

There are formal methods and tools you can use to optimize marketing spend, including software from SAS, IBM and HP (among others).  The usefulness of these methods, however, depends on basic disciplines that are missing from many Marketing organizations. In this post I’d like to propose some informal rules for marketing optimization.  These do not exclude using formal methods as well —

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Analytic Applications (Part Three): Operational Analytics

This is the third post in a series on analytic applications organized by how analytic work product is used within the enterprise. The first post, linked here, covers Strategic Analytics (defined as analytics for the C-Suite) The second post, linked here, covers Managerial Analytics (defined as analytics to measure and optimize the performance of value-delivering units such as programs, products,

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Analytic Applications (Part Two): Managerial Analytics

This is the second in a four-part taxonomy of analytics based on how the analytic work product is used.  In the first post of this series, I covered Strategic Analytics, or analytics that support the C-suite.  In this post, I will cover Managerial Analytics: analytics that support middle management, including functional and regional line managers. At this level, questions and

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Analytic Applications (Part One)

Conversations about analytics tend to get muddled because the word describes everything from a simple SQL query to climate forecasting.  There are several different ways to classify analytic methods, but in this post I propose a taxonomy of analytics based on how the results are used. Before we can define enterprise best practices for analytics, we need to understand how

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Recent Books on Analytics

For your Christmas gift list,  here is a brief roundup of four recently published books on analytics. Business Intelligence in Plain Language by Jeremy Kolb (Kindle Edition only) is a straightforward and readable summary of conventional wisdom about Business Intelligence.  Unlike many guides to BI, this book devotes some time and attention to data mining.  As an overview, however, Mr.

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What Business Practices Enable Agile Analytics?

Part four in a four-part series. We’ve mentioned some of the technical innovations that support an Agile approach to analytics; there are also business practices to consider.   Some practices in Agile software development apply equally well to analytics as any other project, including the need for a sustainable development pace; close collaboration; face-to-face conversation; motivated and trustworthy contributors, and continuous

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