Tag Archives: Business Analytics

How to Optimize Your Marketing Spend

There are formal methods and tools you can use to optimize marketing spend, including software from SAS, IBM and HP (among others).  The usefulness of these methods, however, depends on basic disciplines that are missing from many Marketing organizations. In this post I’d like to propose some informal rules for marketing optimization.  These do not exclude using formal methods as well —

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Dell Buys Statsoft

Dell announced this morning that it has acquired Statsoft, a privately held company that distributes Statistica, a suite of software for statistics and data mining.   Terms of sale were not announced. Founded by academics in 1984, Statsoft has developed a loyal following at the low end of the analytics market, where it offers a reasonably priced alternative to SAS

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2014 Predictions: Advanced Analytics

A few predictions for the coming year. (1) Apache Spark matures as the preferred platform for advanced analytics in Hadoop. Spark will achieve top-level project status in Apache by July; that milestone, together with inclusion in Cloudera CDH5, will validate the project’s rapid maturation.  Organizations will increasingly question the value of “point solutions” for Hadoop analytics versus Spark’s integrated platform

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Analytic Applications (Part Two): Managerial Analytics

This is the second in a four-part taxonomy of analytics based on how the analytic work product is used.  In the first post of this series, I covered Strategic Analytics, or analytics that support the C-suite.  In this post, I will cover Managerial Analytics: analytics that support middle management, including functional and regional line managers. At this level, questions and

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Analytic Applications (Part One)

Conversations about analytics tend to get muddled because the word describes everything from a simple SQL query to climate forecasting.  There are several different ways to classify analytic methods, but in this post I propose a taxonomy of analytics based on how the results are used. Before we can define enterprise best practices for analytics, we need to understand how

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